How to validate your ideas this year


If you're launching a new business in 2026, you only need one tool to validate your idea:

Apollo

Not because it's the flashiest AI tool out there.

But because it answers the only question that actually matters:

"Can I get real, paying customers?"

I've launched 13 businesses. 9 failed.

Every single failure came down to the same problem:

I couldn't consistently get in front of the right people.

Here's what I wish I had back then:

Week 1: Validate that your market exists

"Find 1,000 companies matching my ideal customer profile"

In 5 minutes, you know if there's actually enough market to build a business around.

Week 2: Test if you can reach decision-makers

Apollo's AI Assistant identifies the actual buyers - not just company names, but the people who sign checks.

Week 3: See if your message resonates

"Write a 3-email sequence testing this value proposition."

You're in market before you've written a single line of code.

Week 4: Launch v1 of your offer

If the response rates are good, you've validated demand.

If they're not, you've saved yourself 6 months of building the wrong thing.

There’s a difference between guessing what the market wants and knowing.

Build your own thing in 2026.

No more excuses

Try Apollo here

Enjoy!

Tobi

Tobi Oluwole

Tobi Oluwole is a Nigerian-born entrepreneur, creator, and investor, and the Founder of Magnate Ventures, a holding company and investment firm partnering with founders, athletes, and creators to build profitable, scalable businesses. Over the past five years, he has grown a LinkedIn audience of 375,000+, generated 315M+ impressions, and helped clients earn over $35M in revenue.

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