My first 9 businesses failed for one reason


My first 9 businesses failed for one reason:

I had no system for getting customers consistently.

If I were launching a business today, the first tool I would get is Apollo.

And here’s exactly how I would do it:

1. Research ICP with the AI Assistant

“Find me FinTech Founders & CEOs at companies with 10-50 employees that have raised money in the last 12 months.”

2. Generate targeted prospect lists instantly

Within minutes, the AI Assistant delivers a curated list of decision-makers who match my exact criteria.

No more jumping between LinkedIn, company websites, and databases.

3. Create personalized messaging sequences

“Write me a 5-email sequence for Health Tech CEOs focused on reducing patient acquisition costs.”

The AI crafts messages that speak directly to industry pain points - no generic templates.

4. Set up and launch campaigns in one go

The Assistant handles the technical setup of creating multi-step workflows, saving hours of configuration across platforms.

5. Analyze and optimize in real-time

“Which messages are getting the best response rates? How should I improve?”

I tested Apollo’s AI Assistant in beta last month and built an entire go-to-market strategy in under an hour.

What used to take weeks of fragmented work across multiple tools now happens in a single conversation.

The difference is night and day from how I used to run this.

I’ve experimented with dozens of AI tools claiming to revolutionize sales.

Most just create more work.

This is the first solution I’ve found that actually delivers on the promise:

A complete, end-to-end system for consistently getting in front of the right customers with the right message.

There has never been a better time to build a business

Join the waitlist for Apollo's AI Assistant here

Tobi

Tobi Oluwole

Using LinkedIn to help solopreneurs, coaches and consultants build & scale businesses that support their dream lives.

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