Tobi Oluwole is a Nigerian-born entrepreneur, creator, and investor, and the Founder of Magnate Ventures, a holding company and investment firm partnering with founders, athletes, and creators to build profitable, scalable businesses. Over the past five years, he has grown a LinkedIn audience of 375,000+, generated 315M+ impressions, and helped clients earn over $35M in revenue.
My first 9 businesses failed for one reason
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My first 9 businesses failed for one reason: I had no system for getting customers consistently. If I were launching a business today, the first tool I would get is Apollo. And here’s exactly how I would do it: 1. Research ICP with the AI Assistant “Find me FinTech Founders & CEOs at companies with 10-50 employees that have raised money in the last 12 months.” 2. Generate targeted prospect lists instantly Within minutes, the AI Assistant delivers a curated list of decision-makers who match my exact criteria. No more jumping between LinkedIn, company websites, and databases. 3. Create personalized messaging sequences “Write me a 5-email sequence for Health Tech CEOs focused on reducing patient acquisition costs.” The AI crafts messages that speak directly to industry pain points - no generic templates. 4. Set up and launch campaigns in one go The Assistant handles the technical setup of creating multi-step workflows, saving hours of configuration across platforms. 5. Analyze and optimize in real-time “Which messages are getting the best response rates? How should I improve?” I tested Apollo’s AI Assistant in beta last month and built an entire go-to-market strategy in under an hour. What used to take weeks of fragmented work across multiple tools now happens in a single conversation. The difference is night and day from how I used to run this. I’ve experimented with dozens of AI tools claiming to revolutionize sales. Most just create more work. This is the first solution I’ve found that actually delivers on the promise: A complete, end-to-end system for consistently getting in front of the right customers with the right message. There has never been a better time to build a business Tobi |
Tobi Oluwole
Tobi Oluwole is a Nigerian-born entrepreneur, creator, and investor, and the Founder of Magnate Ventures, a holding company and investment firm partnering with founders, athletes, and creators to build profitable, scalable businesses. Over the past five years, he has grown a LinkedIn audience of 375,000+, generated 315M+ impressions, and helped clients earn over $35M in revenue.
I got invited to Dubai earlier this year to speak at the 1 Billion Follower Summit. While I was there, Lamide asked me to be a guest on her podcast - Wealth Without Borders. She's grown this channel to over 200,000 subscribers in less than 2 years! I shared my journey from being an ex-pastor to joining Shopify & building my business on LinkedIn. We also touched on what true wealth is. Watch the episode on YouTube here Let me know if anything resonated with you. Tobi
If you're launching a new business in 2026, you only need one tool to validate your idea:ApolloNot because it's the flashiest AI tool out there.But because it answers the only question that actually matters:"Can I get real, paying customers?"I've launched 13 businesses. 9 failed.Every single failure came down to the same problem: I couldn't consistently get in front of the right people.Here's what I wish I had back then:Week 1: Validate that your market exists"Find 1,000 companies matching my...
My friend spent 6 months building the perfect product But no time actually planning how he would take it to market. I sat down with him last week and walked him through Apollo's AI Assistant. He had 47 beta users who loved his product, but zero pipeline beyond that. So I pulled up Apollo and asked him one question: "Who are your best customers right now?" "SaaS founders. 20-100 employees. Doing $5-15M in revenue." I typed that into Apollo's AI Assistant: "Find 500 companies matching this...