Every Sunday, I get an email that makes me a better creator. It's from Stanley - an AI tool that analyzes my LinkedIn posts. But here's what makes it different: It doesn't just show me what performed well. It shows me the outliers. → Posts that did way better than expected → Posts that underperformed when I thought they'd crush it → Patterns I never would have spotted myself Last month it showed me something interesting: My posts about other people's stories consistently outperform posts...
3 months ago • 1 min read
I got invited to Dubai earlier this year to speak at the 1 Billion Follower Summit. While I was there, Lamide asked me to be a guest on her podcast - Wealth Without Borders. She's grown this channel to over 200,000 subscribers in less than 2 years! I shared my journey from being an ex-pastor to joining Shopify & building my business on LinkedIn. We also touched on what true wealth is. Watch the episode on YouTube here Let me know if anything resonated with you. Tobi
7 months ago • 1 min read
If you're launching a new business in 2026, you only need one tool to validate your idea:ApolloNot because it's the flashiest AI tool out there.But because it answers the only question that actually matters:"Can I get real, paying customers?"I've launched 13 businesses. 9 failed.Every single failure came down to the same problem: I couldn't consistently get in front of the right people.Here's what I wish I had back then:Week 1: Validate that your market exists"Find 1,000 companies matching my...
8 months ago • 1 min read
My friend spent 6 months building the perfect product But no time actually planning how he would take it to market. I sat down with him last week and walked him through Apollo's AI Assistant. He had 47 beta users who loved his product, but zero pipeline beyond that. So I pulled up Apollo and asked him one question: "Who are your best customers right now?" "SaaS founders. 20-100 employees. Doing $5-15M in revenue." I typed that into Apollo's AI Assistant: "Find 500 companies matching this...
8 months ago • 1 min read
Over 377,000 people have visited our company website this year. Unfortunately, I have no idea who these people are. So many companies miss out on high-intent buyers because most tools can't identify website visitors. But that's exactly what Apollo Inbound fixes now. I just tried it, and it is legitimately blowing my mind. → It reveals anonymous visitors and identifies key decision makers with AI No more guessing whether or not an email signup is a good lead. → All you need to collect is an...
9 months ago • 1 min read
I’ve been using Fireflies.ai for 5 years as a founder. It has made me 100% more effective AND more efficient. I train my teams, record all my calls and even built a custom GPT from it. But their new Live Assist feature just changed everything. Try it here: Fireflies.ai Imagine having an AI teammate that doesn’t just take notes AFTER your meeting, but actually helps you DURING the call. I’ve been using it to: ↳ Get live suggestions when I’m on sales calls ↳ Train my sales team with real-time...
10 months ago • 1 min read
Creating content is VERY hard.Especially when you’ve never done it before. Back in 2020, I struggled to come up with ideas and would just stare at my laptop.I've been creating content for 5 years and it still happens:↳ Some weeks I have 10 ideas↳ Other weeks my brain feels empty↳ Sometimes I question if I have anything valuable left to sayNow I lean on Stanley (Your Content Coach) whenever I need new inspiration.Because it already understands my voice & draws from my existing content. The...
10 months ago • 1 min read
Glad you opened this email. I'm doing something I've never done before. I'll be going live on Zoom tomorrow October 31st at 12pm EST. No, I will not be bringing a slide deck and presenting anything. I've done enough of those this year. I want to meet you, hear what you're struggling with and share some thoughts that might help you get unstuck. The entrepreneurs I've worked with have now passed over $27 million in total earnings in the last 3.5 years. I still can't believe this number but it's...
10 months ago • 1 min read
My first 9 businesses failed for one reason: I had no system for getting customers consistently. If I were launching a business today, the first tool I would get is Apollo. And here’s exactly how I would do it: 1. Research ICP with the AI Assistant “Find me FinTech Founders & CEOs at companies with 10-50 employees that have raised money in the last 12 months.” 2. Generate targeted prospect lists instantly Within minutes, the AI Assistant delivers a curated list of decision-makers who match my...
10 months ago • 1 min read